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Comparing shopping engines (CSEs) requite ecommerce merchants the opportunity to concenter new customers, increase sales, and go head-to-head confronting the competition.

In this guide, we'll explain what comparison shopping engines are, tell you almost some of the best platforms bachelor, and show how to go your products listed on these online selling sites.

Table of Contents

1. What are price comparison engines?
2. How practise price comparison sites work?
3. 17 superlative cost comparing websites
4. The cost of price comparison shopping engines
5. Getting products listed on price comparing websites
6. What is the best price comparing app?
7. What'due south the best price comparison site?
8. Grow your business organisation with price comparing sites

What are price comparing engines?

Comparison shopping engines are channels for collecting production information, including pricing, from participating retailers and and so displaying that collective information on a single results folio in response to a shopper'due south search query. This lets shoppers compare pricing, shipping options, and service from multiple retailers on a single page and choose the merchant that offers the best overall value.

For example, allow's say I'm looking for a Rubik's Cube and want to see what my options are, or maybe find the all-time price. I can go to Google Shopping (one of the almost pop CSEs effectually) and initiate a search. Here'southward what comes up:

For ecommerce merchants, toll comparison shopping engines are an opportunity to put your products in front of very interested buyers. These aren't people glancing at a virtual storefront similar a window shopper at the mall. Toll comparing site users typically have already made the determination to buy and are only looking for the lowest toll. With their high intent to purchase, comparison shoppers often are an ideal audience for promoting your products.

How do price comparing sites work?

On the consumer side, price comparison sites work much similar a search engine—the difference being price comparison engines will show products side-by-side and how they stack upward against one some other in terms of pricing. Typical search engines mostly serve upwardly straightforward results without sorting by price or showing comparisons.

On the business organisation side, each price comparison site is a piffling different. Essentially, you pay a sure fee, submit the required content (production photos, URL, price, description, etc.), and list your products. Your products will and then show up for relevant searches forth with comparable products, ranked by price.

This is helpful for informing your pricing strategy. You don't want to be priced too much above similar products, only you need to brand certain you charge enough to turn a profit.

17 top price comparing websites

1. Google Shopping
2. PriceGrabber
3. Shopping.com
4. Shopzilla
5. Go
6. Bing Shopping Campaigns
7. Pronto
8. Bizrate
9. Amazon Sponsored Products
10. Camelcamelcamel
11. ShopMania
12. BuyVia
13. ShopSavvy
14. Yahoo Shopping
15. Pricepirates
16. MyShopping Datafeed
17. Idealo

1. Google Shopping

Google Shopping is probably the largest and best-known comparison shopping engine. Products submitted to Google Shopping will also be displayed in standard Google search results and are integrated with Google Ads, the pay-per-click platform.

Google also launched a beta benchmarking tool for product prices on Shopping ads. This tool displays three specific metrics to help yous encounter where you stack up against the contest:

• Average product toll: the average price of a product when your ad showed or when your ad was competitive in an auction.
• Benchmark product price: the average click-weighted price for a product beyond all businesses that annunciate that product with Shopping ads
• Criterion product toll difference: the percent deviation between your product's average product price and the criterion production price

Larn more than: Shopping Ads on Google: What Every New Seller Ought to Know

Free Ebook: Google Shopping for Small Businesses

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2. PriceGrabber

PriceGrabber is owned by Connexity. Listing your products on this platform grants you access to Connexity's retail functioning marketing network, which provides hands-on help with campaign setup and maintenance. Plus, there are no long-term contracts or sign-up fees, so you can pull a product at any fourth dimension if information technology's not generating whatever revenue.

When yous list your products on PriceGrabber, yous'll besides be listed on Yahoo Shopping, which is a prissy bonus.

3. Shopping.com

Shopping.com is office of eBay'south family unit of companies and another great channel for putting your products in forepart of prospective buyers. This price comparison engine also offers version for France, Federal republic of germany, the U.Chiliad., and Italy.

four. Shopzilla

With millions of monthly visitors and a pedigree dating back to 1996, Shopzilla is ane of the all-time choices for ecommerce merchants looking for some actress sales. This comparison shopping engine lists tens of millions of products, so the selection is wide but competition might be tough.

Like PriceGrabber, Shopzilla is a Connexity company, and so you get admission to its total advertizement network.

v. Become

Go is some other leader in the CSE space, allowing thrifty shoppers to compare prices, read or write product reviews, and simply search for the all-time possible online shopping deals and lowest prices.

Complimentary Ebook: Google Shopping for Minor Businesses

Google Shopping ads are ane of the leading traffic sources that tin can give you the ultimate edge. Discover this hidden gem oftentimes disregarded past your contest.

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six. Bing Shopping Campaigns

Bing Shopping happens right in the Bing search engine. Microsoft also offers the Shopping Campaigns feature within its advertizing suite.

7. Pronto

With tens of millions of product listings sorted into diverse retail verticals, and millions of visitors monthly, Pronto certainly merits consideration for whatsoever retailer's CSE campaigns.

viii. Bizrate

In addition to showing product and cost comparisons, Bizrate allows customers to set price alerts for products they're interested in. Bizrate is also a Connexity company, so merchants go those added benefits.

9. Amazon Sponsored Products

Amazon isn't technically a comparing shopping engine, but it works in a similar fashion. When you register for Sponsored Products y'all tin can upload your products manually or via FTP. Amazon will then create ads for your products using the information provided in your product file. When you set your budget, your ads volition get live and you'll pay per click.

Cheque out these resources for selling on Amazon:

• How to Sell Your Products on Amazon
• How to Sell on Amazon Using Shopify
• How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

ten. Camelcamelcamel

Camelcamelcamel actually tracks Amazon product price history over time. Shoppers can see historic pricing and trends. It'due south also got a browser extension with the option to add e-mail or Twitter alerts for cost drops. Consumers can scan by category or bear a search for specific products to compare prices.

Camelcamelcamel offers versions of its price comparison tool for the U.S., Australia, Canada, People's republic of china, France, Germany, Italy, Japan, Kingdom of spain, and the U.G.

eleven. ShopMania

Available in more than thirty countries and with millions of monthly users, ShopMania is a price comparison tool that runs on a pay-per-click model. Consumers scan the categories or conduct a search on the website and you lot pay each time someone clicks on your product. ShopMania too works with Facebook selling.

To advertise your products on ShopMania, your business organization must:

• Be a fully functional ecommerce store
• Be legally registered and operating
• Have easy-to-find contact details
• Apply the official language and currency of the land where you lot operate and the ShopMania land you've called

12. BuyVia

BuyVia is attainable via web browser or mobile app. Similar almost price comparison tools on this list, BuyVia allows online shoppers to browse products or deport a search for something in detail and gives them the option to scan bar codes and set alerts for cost drops. In addition to price comparing, BuyVia has coupons and promo codes to aid shoppers get the all-time toll.

thirteen. ShopSavvy

ShopSavvy is ane of the apps for price comparison on your phone. Shoppers can either search a keyword or UPC code or scan bar codes. ShopSavvy will show product prices for the same or similar items online or at other local retailers. It can also tell shoppers which stores have the nigh units in stock, and features a cost match tool to help them get the best deal without seeking out the item elsewhere.

fourteen. Yahoo Shopping

Yahoo Shopping is a cost alert tool for online shoppers. Consumers create a wishlist with products they desire to track price history for and Yahoo will monitor price changes over time. Yahoo Shopping besides features deals for various products and discounts.

xv. Pricepirates

Germany-based price comparison tool Pricepirates likewise offers versions for the U.S., Austria, Switzerland, and the U.Grand. Consumers can scan meridian sellers and products past category or enter a specific search query for the particular they're interested in. Results are typically from eBay or Amazon. Pricepirates also has mobile apps for iOS and Android.

xvi. MyShopping Datafeed

MyShopping Datafeed is a CSE available to Australia-based Shopify stores. The Shopify app is free and lists your products aslope more than 11 million others. Stores of all sizes, fifty-fifty merchants with more i,000 products, can use this app.

17. Idealo

Idealo is a German CSE with a companion Shopify app. When you connect the Idealo Shopify app so it tin can generate a CSV file or data feed of all your products, it will then list those products on its site, according to the data you lot have in the backend of Shopify.

The cost of price comparison shopping engines

Most CSEs are going to charge y'all per click-through or per action. With pay-per-click, sellers pay a prepare fee or bid each time a potential customer clicks on that merchant's link. ShopMania uses PPC for its pricing model.

In a pay-per-action model, retailers will pay a pct of the value of a sale fabricated as a consequence of being listed on the CSE. No one pricing model is a fit for all businesses, so choose the one that works best for you lot.

Unfortunately, not all price comparison engines are transparent near pricing information, and so you'll need to discover out what the going rates are on each platform for your particular manufacture.

Getting products listed on price comparison websites

Most CSEs crave retailers to submit a formatted product feed. This feed must meet a CSE-defined specification and should exist updated oft. The CSE uses scripts to parse and ingest the information from the feed, displaying the included information on results pages as appropriate.

Shopify merchants have several apps available that make submitting production feeds to CSEs easier and in some cases, automatic. Regardless of how a feed is created, smart merchants will work to optimize descriptions and product prices to become the most sales possible.

What is the all-time toll comparison app?

The Shopify App Store offers a diverseness of cost comparison apps, each with unlike features. While some connect with your shop and list products on CSEs, others add production comparison features directly to your website. Some of the best include:

1. Cost Comparison by Vishal
2. Prisync
3. PriceMole
4. Compare Information technology!
5. Production Compare
6. Compare Products by Omega
7. BeezUP
8. Kudobuzz Multichannel
9. SmartFeed Product Feed Director
10. Lengow

1. Toll Comparison by Vishal

The Price Comparison By Vishal app pulls in competitor pricing and displays it on your Shopify site, letting you promote how depression your prices are and how expensive the items are elsewhere. Though you don't want users to click away from your site, this app is unique in that those click-throughs plough into earned affiliate sales—so information technology's not a complete loss.

2. Prisync

Prisync is a backend tool that lets Shopify store owners spy on competitor pricing. Adjust your ain pricing strategy accordingly or use the app's dynamic pricing feature to automatically change yours based on the competitive landscape. Y'all can likewise run across stock availability, gear up email notifications, and export information in Excel.

3. PriceMole

Similar to Prisync, PriceMole tracks competitor pricing to inform your strategy. It as well tracks stock levels, has dynamic pricing, and includes email alerts.

iv. Compare It!

Compare It! displays a pop-upwards on your site that shows production comparisons for your ain products. The pop-up is customizable, so y'all tin can modify the colors, fields, and labels to match your ecommerce colour palette. You can also move effectually where the pop-up is displayed on the page and so you don't distract from the shopping experience.

5. Product Compare

Like Compare It!, Product Compare lets you stack upward your own products against each other. Product Compare too makes these lists shareable, then shoppers can send them to friends and family for their opinions. It likewise aids in product discovery, suggesting similar products to compare.

half dozen. Compare Products by Omega

The Compare Products by Omega app is like to Compare It! and Product Compare in that information technology helps customers put your products side by side to choose which is the best for them. Each production page has a detailed chart depicting toll, ratings, stock level, and variants.

seven. BeezUP

With BeezUP, Shopify owners can easily listing products on CSEs and other third-political party marketplaces, like Amazon, eBay, and Cdiscount. It automatically syncs stock levels, removing items when they're sold out. You lot can likewise customize product information, pricing, and targeting.

8. Kudobuzz Multichannel

Kudobuzz Multichannel is like to BeezUP in that information technology connects with your Shopify store and lists your products on multiple CSEs. Kudobuzz also comes with analytics reporting, so you tin can learn more near your products and audition.

ix. SmartFeed Product Feed Manager

SmartFeed Product Feed Manager, similar BeezUP and Kudobuzz, gets your products listed on CSEs and third-party marketplaces to increase visibility and sales. The app will get your products on sites like Amazon, Walmart, Jet, Rakuten, and Wish. Y'all can also upgrade to get distributor management features, streamlining the club fulfillment procedure.

10. Lengow

Another Shopify app to list your products on third-party CSEs and marketplaces is Lengow. Lengow also incorporates social commerce, affiliate platforms, and ad retargeting. The tool comes with analytics reporting and so y'all can optimize product listings to increase sales.

What's the best price comparison site?

The all-time price comparing site really boils down to your ecommerce strategy. Unlike retailers demand different things. What are y'all selling? Who are you selling to? Where exercise those shoppers wait to compare prices? And what specific features are they looking for in that product?

You also have budget considerations. While CSEs aren't the most transparent or straightforward with pricing information, y'all tin test a few and see which generates a better ROI. And then you tin focus your efforts there.

Grow your business with price comparison sites

If you have a competitive price indicate and a quality production to boot, cost comparison engines are an effective client acquisition tool.

Whether yous compare your ain products to one another or put them upward against the competition, CSEs can exist a slap-up way to ease buyer hesitation and instill conviction in their purchase.

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Illustration by George Wylesol

Frequently asked questions virtually price comparison engines

Which price comparison site is the all-time?

Popular price comparison websites include Google Shopping, PriceGrabber, Shopping.com, Shopzilla, Become, Bing Shopping Campaigns, Pronto, Bizrate, Amazon Sponsored Products, Camelcamelcamel, ShopMania, BuyVia, ShopSavvy, Yahoo Shopping, Pricepirates, MyShopping Datafeed, and Idealo. We review each in this blog post.

How have online toll comparing engines helped consumers shop for the best cost?

Price comparing engines help consumers narrow down their product choices when shopping online. They tin can easily sort and compare product prices and features to brand the all-time purchase decision for their needs.

How do price comparison websites piece of work?

Customers get to price comparison websites and search for a product to see where it's available and at what cost. The toll comparing website shows results with respective prices, likewise every bit other production feature comparisons. The shopper can click on the links to go direct to the store and purchase.

What is the point of comparing prices?

Price comparisons are a helpful component of a successful pricing strategy. Comparing similar production prices makes it easier to maintain competitive pricing while nonetheless turning a profit.

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Source: https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales

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